Construct · 1 fields · 1 citations

new era of minimal effects: a standalone construct

One name. One construct. A landmark on the map.

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new era ofminimal effects1 CONSTRUCTNew era of minimalBENNETT · POLITICAL

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Political communication

the argument that fragmented, self-selected media make persuasion effects small again because people mostly reinforce existing views.

In political communication, new era of minimal effects refers to the argument that fragmented, self-selected media make persuasion effects small again because people mostly reinforce existing views. This meaning comes from Bennett (2008) in Journal of Communication.[1]

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Nearby constructs

argument3 fields · 3 citationsjingle · one word, three constructscampaign2 fields · 4 citationsjingle · one word, two constructspersuasion3 fields · 5 citationsjingle · one word, three constructs

References

  1. Bennett, W. L., & Iyengar, S. (2008). A New Era of Minimal Effects? The Changing Foundations of Political Communication. Journal of Communication, 58(4), 707-731. https://doi.org/10.1111/j.1460-2466.2008.00410.x

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