Construct · 1 fields · 1 citations

opaque selling: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Revenue management

selling travel products whose exact provider or features are hidden until purchase, allowing discounts without diluting posted prices.

In revenue management, opaque selling refers to selling travel products whose exact provider or features are hidden until purchase, allowing discounts without diluting posted prices. This meaning comes from Fay (2008) in Journal of Retailing.[1]

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Nearby constructs

purchase1 fields · 2 citationsanchor · a standalone construct yield management1 fields · 1 citationsanchor · a standalone construct

References

Fay, S. (2008). Selling an opaque product through an intermediary: The case of disguising one's product. Journal of Retailing, 84(1), 59-75. https://doi.org/10.1016/j.jretai.2008.01.005

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