Construct · 1 fields · 1 citations

Pareto/NBD model: a standalone construct

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Marketing science

a statistical model of how many active customers a firm has and how often they will buy, used in non-contractual settings.

In marketing science, Pareto/NBD model refers to a statistical model of how many active customers a firm has and how often they will buy, used in non-contractual settings. This meaning comes from Schmittlein (1987) in Management Science.[1]

Unit
Recovery means
Measured by

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Nearby constructs

customer lifetime value4 names · 6 citationsjangle · one construct, incompatible rulers model3 fields · 3 citationsjingle · one word, three constructs NBD model of purchase incidence1 fields · 1 citationsanchor · a standalone construct

References

Schmittlein, D. C., Morrison, D. G., & Colombo, R. (1987). Counting Your Customers: Who-Are They and What Will They Do Next? Management Science, 33(1), 1-24. https://doi.org/10.1287/mnsc.33.1.1

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