Construct · 1 fields · 1 citations

points pressure: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

increased purchasing as loyalty program members near a reward threshold.

In marketing, points pressure refers to increased purchasing as loyalty program members near a reward threshold. This meaning comes from Taylor (2005) in Journal of Retailing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how points pressure sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

rewarded behavior effect1 fields · 1 citationsanchor · a standalone construct loyalty program1 fields · 1 citationsanchor · a standalone construct loyalty6 fields · 10 citationsjingle · one name, six constructs

References

Taylor, G. A., & Neslin, S. A. (2005). The current and future sales impact of a retail frequency reward program. Journal of Retailing, 81(4), 293-305. https://doi.org/10.1016/j.jretai.2004.11.004

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct