Construct · 1 fields · 1 citations

rewarded behavior effect: a standalone construct

One name. One construct. A landmark on the map.

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Marketing

the increase in purchasing after customers redeem a loyalty program reward, separate from the points pressure that precedes the reward.

In marketing, rewarded behavior effect refers to the increase in purchasing after customers redeem a loyalty program reward, separate from the points pressure that precedes the reward. This meaning comes from Taylor (2005) in Journal of Retailing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

points pressure1 fields · 1 citationsanchor · a standalone construct loyalty program1 fields · 1 citationsanchor · a standalone construct loyalty6 fields · 10 citationsjingle · one name, six constructs

References

Taylor, G. A., & Neslin, S. A. (2005). The current and future sales impact of a retail frequency reward program. Journal of Retailing, 81(4), 293-305. https://doi.org/10.1016/j.jretai.2004.11.004

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