Construct · 1 fields · 1 citations

premium-based promotions: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

promotions that give a free item along with a purchase, and the consumer reactions and evaluations such offers produce.

In marketing, premium-based promotions refers to promotions that give a free item along with a purchase, and the consumer reactions and evaluations such offers produce. This meaning comes from d’Astous (2002) in European Journal of Marketing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how premium-based promotions sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

item1 fields · 1 citationsanchor · a standalone construct purchase1 fields · 2 citationsanchor · a standalone construct

References

d’Astous, A., & Jacob, I. (2002). Understanding consumer reactions to premium‐based promotional offers. European Journal of Marketing, 36(11/12), 1270-1286. https://doi.org/10.1108/03090560210445173

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct