Construct · 1 fields · 1 citations

probabilistic selling: a standalone construct

One name. One construct. A landmark on the map.

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A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

offering a product whose exact identity among several items is revealed only after purchase, used to segment buyers and match supply and demand.

In pricing, probabilistic selling refers to offering a product whose exact identity among several items is revealed only after purchase, used to segment buyers and match supply and demand. This meaning comes from Fay (2008) in Marketing Science.[1]

Unit
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Nearby constructs

demand4 fields · 4 citationsjingle · one word, four constructs identity6 fields · 14 citationsjingle · one name, six constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Fay, S., & Xie, J. (2008). Probabilistic Goods: A Creative Way of Selling Products and Services. Marketing Science, 27(4), 674-690. https://doi.org/10.1287/mksc.1070.0318

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