Construct · 1 fields · 1 citations

product placement: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
productplacement1 CONSTRUCTProduct placementBALASUBRAMANIAN · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

paid inclusion of a branded product in a film or programme, a hybrid of advertising and publicity.

In advertising, product placement refers to paid inclusion of a branded product in a film or programme, a hybrid of advertising and publicity. This meaning comes from Balasubramanian (1994) in Journal of Advertising.[1]

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Nearby constructs

film1 fields · 1 citationsanchor · a standalone constructhybrid3 fields · 5 citationsjingle · one word, three constructsinclusion4 fields · 8 citationsjingle · one word, four constructs

References

  1. Balasubramanian, S. K. (1994). Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues. Journal of Advertising, 23(4), 29-46. https://doi.org/10.1080/00913367.1943.10673457

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