Construct · 1 fields · 1 citations

promotion bump decomposition: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
promotion bumpdecomposition1 CONSTRUCTPromotion bumpGUPTA · PRICING

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Pricing

the split of a sales promotion's sales increase into brand switching, purchase time acceleration and stockpiling components, estimated from household panel data.

In pricing, promotion bump decomposition refers to the split of a sales promotion's sales increase into brand switching, purchase time acceleration and stockpiling components, estimated from household panel data. This meaning comes from Gupta (1988) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

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Nearby constructs

acceleration4 fields · 4 citationsjingle · one word, four constructspanel1 fields · 2 citationsanchor · a standalone constructpromotion2 fields · 2 citationsjingle · one word, two constructs

References

  1. Gupta, S. (1988). Impact of Sales Promotions on when, what, and how Much to Buy. Journal of Marketing Research, 25(4), 342-355. https://doi.org/10.1177/002224378802500402

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