Construct · 1 fields · 1 citations

range theory of price perception: a standalone construct

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Pricing

the account that a price's attractiveness depends on its position within the range of prices a consumer brings to mind, not only on its distance from one reference price.

In pricing, range theory of price perception refers to the account that a price's attractiveness depends on its position within the range of prices a consumer brings to mind, not only on its distance from one reference price. This meaning comes from Janiszewski (1999) in Journal of Consumer Research.[1]

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Nearby constructs

perception3 fields · 4 citationsjingle · one word, three constructs position3 fields · 6 citationsjingle · one word, three constructs range4 fields · 6 citationsjingle · one word, four constructs

References

Janiszewski, C., & Lichtenstein, D. R. (1999). A Range Theory Account of Price Perception. Journal of Consumer Research, 25(4), 353-368. https://doi.org/10.1086/209544

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