Construct · 1 fields · 1 citations

response styles: a standalone construct

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responsestyles1 CONSTRUCTResponse stylesBAUMGARTNER · RESEARCH METHODS

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Research methods

systematic tendencies to answer survey items in certain ways, such as agreeing or picking extremes, regardless of content.

In research methods, response styles refers to systematic tendencies to answer survey items in certain ways, such as agreeing or picking extremes, regardless of content. This meaning comes from Baumgartner (2001) in Journal of Marketing Research.[1]

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Nearby constructs

midpoint response style1 fields · 1 citationsanchor · a standalone constructnoncontingent responding1 fields · 1 citationsanchor · a standalone constructpicking1 fields · 1 citationsanchor · a standalone construct

References

  1. Baumgartner, H., & Steenkamp, J. E. M. (2001). Response Styles in Marketing Research: A Cross-National Investigation. Journal of Marketing Research, 38(2), 143-156. https://doi.org/10.1509/jmkr.38.2.143.18840

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