Construct · 1 fields · 1 citations

midpoint response style: a standalone construct

One name. One construct. A landmark on the map.

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Survey methodology

a respondent's habit of picking the middle category of a rating scale regardless of what the item asks, one of several measured response styles.

In survey methodology, midpoint response style refers to a respondent's habit of picking the middle category of a rating scale regardless of what the item asks, one of several measured response styles. This meaning comes from Baumgartner (2001) in Journal of Marketing Research.[1]

Unit
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Measured by

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Nearby constructs

response styles1 fields · 1 citationsanchor · a standalone construct noncontingent responding1 fields · 1 citationsanchor · a standalone construct category4 fields · 4 citationsjingle · one word, four constructs

References

Baumgartner, H., & Steenkamp, J. E. M. (2001). Response Styles in Marketing Research: A Cross-National Investigation. Journal of Marketing Research, 38(2), 143-156. https://doi.org/10.1509/jmkr.38.2.143.18840

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