Construct · 1 fields · 1 citations

riding the wave: a standalone construct

One name. One construct. A landmark on the map.

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Political behavior

the campaign strategy of emphasizing issues already prominent in the news so that advertising reinforces media coverage.

In political behavior, riding the wave refers to the campaign strategy of emphasizing issues already prominent in the news so that advertising reinforces media coverage. This meaning comes from Ansolabehere (1994) in Public Opinion Quarterly.[1]

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Nearby constructs

campaign2 fields · 4 citationsjingle · one word, two constructs coverage3 fields · 3 citationsjingle · one word, three constructs strategy4 fields · 4 citationsjingle · one word, four constructs

References

Ansolabehere, S., & Iyengar, S. (1994). Riding the Wave and Claiming Ownership Over Issues: The Joint Effects of Advertising and News Coverage in Campaigns. Public Opinion Quarterly, 58(3), 335. https://doi.org/10.1086/269431

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