Construct · 1 fields · 1 citations

sales-service ambidexterity: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
sales-serviceambidexterity1 CONSTRUCTSales-serviceJASMAND · PERSONAL SELLING AND

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Personal selling and sales management

frontline employees' ability to provide customer service and generate sales in the same customer interaction.

In personal selling and sales management, sales-service ambidexterity refers to frontline employees' ability to provide customer service and generate sales in the same customer interaction. This meaning comes from Jasmand (2012) in Journal of Marketing.[1]

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Nearby constructs

ambidexterity2 fields · 5 citationsjingle · one word, two constructsinteraction3 fields · 7 citationsjingle · one word, three constructsservice1 fields · 1 citationsanchor · a standalone construct

References

  1. Jasmand, C., Blazevic, V., & de Ruyter, K. (2012). Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior. Journal of Marketing, 76(1), 20-37. https://doi.org/10.1509/jm.10.0448

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