Construct · 1 fields · 1 citations

semiological guerrilla warfare: a standalone construct

One name. One construct. A landmark on the map.

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semiologicalguerrilla warfare1 CONSTRUCTSemiological guerrillaECO · CULTURAL STUDIES

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Cultural studies

intervening at the point of reception, by teaching audiences to read media messages critically, rather than trying to seize the means of transmission.

In cultural studies, semiological guerrilla warfare refers to intervening at the point of reception, by teaching audiences to read media messages critically, rather than trying to seize the means of transmission. This meaning comes from Eco (1986) in Travels in Hyperreality.[1]

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Nearby constructs

cultural studies1 fields · 1 citationsanchor · a standalone constructhyperreality1 fields · 2 citationsanchor · a standalone constructreception2 fields · 4 citationsjingle · one word, two constructs

References

  1. Eco, U. (1986). Travels in hyperreality (W. Weaver, Trans.). Harcourt Brace Jovanovich. ISBN 9780151910793

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