Construct · 1 fields · 1 citations

shelf space elasticity: a standalone construct

One name. One construct. A landmark on the map.

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shelf spaceelasticity1 CONSTRUCTShelf space elasticityCURHAN · RETAILING

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Retailing

the ratio of the relative change in a product's unit sales to the relative change in the shelf space allocated to it.

In retailing, shelf space elasticity refers to the ratio of the relative change in a product's unit sales to the relative change in the shelf space allocated to it. This meaning comes from Curhan (1972) in Journal of Marketing Research.[1]

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Nearby constructs

planogram3 names · 4 citationsjangle · one shelf problem, several named practiceselasticity3 fields · 7 citationsjingle · one word, three sciencesproduct3 fields · 3 citationsjingle · one word, three constructs

References

  1. Curhan, R. C. (1972). The Relationship between Shelf Space and Unit Sales in Supermarkets. Journal of Marketing Research, 9(4), 406-412. https://doi.org/10.1177/002224377200900408

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