Construct · 1 fields · 1 citations

social media marketing activities: a standalone construct

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Marketing

a brand's social media efforts, covering entertainment, interaction, trendiness, customization and word of mouth.

In marketing, social media marketing activities refers to a brand's social media efforts, covering entertainment, interaction, trendiness, customization and word of mouth. This meaning comes from Kim (2012) in Journal of Business Research.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct interaction3 fields · 7 citationsjingle · one word, three constructs social media marketing1 fields · 1 citationsanchor · a standalone construct

References

Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486. https://doi.org/10.1016/j.jbusres.2011.10.014

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