Construct · 1 fields · 1 citations

social media marketing: a standalone construct

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Marketing

an organization's strategic use of social media across scope, culture, structure and governance to reach marketing goals.

In marketing, social media marketing refers to an organization's strategic use of social media across scope, culture, structure and governance to reach marketing goals. This meaning comes from Felix (2017) in Journal of Business Research.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct culture4 fields · 9 citationsjingle · one word, four constructs governance4 fields · 5 citationsjingle · one word, four constructs

References

Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126. https://doi.org/10.1016/j.jbusres.2016.05.001

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