Construct · 1 fields · 1 citations

targeting-obtrusiveness tradeoff: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

the finding that contextually targeted and highly visible display ads each raise purchase intent alone but lose effectiveness when combined, linked to privacy concern.

In marketing, targeting-obtrusiveness tradeoff refers to the finding that contextually targeted and highly visible display ads each raise purchase intent alone but lose effectiveness when combined, linked to privacy concern. This meaning comes from Goldfarb (2011) in Marketing Science.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how targeting-obtrusiveness tradeoff sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

display2 fields · 3 citationsjingle · one word, two constructs effectiveness4 fields · 6 citationsjingle · one word, four constructs information privacy concern4 names · 5 citationsjangle · one worry, many rival scales

References

Goldfarb, A., & Tucker, C. (2011). Online Display Advertising: Targeting and Obtrusiveness. Marketing Science, 30(3), 389-404. https://doi.org/10.1287/mksc.1100.0583

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct