Construct · 1 fields · 1 citations

theory of normative social behavior: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
theory of normativesocial behavior1 CONSTRUCTTheory of normativeRIMAL · PERSUASION

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Persuasion

descriptive norms affect behavior more strongly when injunctive norms, outcome expectations and group identity line up with them.

In persuasion, theory of normative social behavior refers to descriptive norms affect behavior more strongly when injunctive norms, outcome expectations and group identity line up with them. This meaning comes from Rimal (2005) in Communication Research.[1]

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Nearby constructs

affect4 fields · 5 citationsjingle · one word, several feeling constructsdescriptive norms1 fields · 1 citationsanchor · a standalone constructgroup4 fields · 4 citationsjingle · one word, four constructs

References

  1. Rimal, R. N., & Real, K. (2005). How Behaviors are Influenced by Perceived Norms: A Test of the Theory of Normative Social Behavior. Communication Research, 32(3), 389-414. https://doi.org/10.1177/0093650205275385

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