Construct · 1 fields · 1 citations

two-state model of purchase incidence: a standalone construct

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Retailing

a model in which shoppers enter a store either planning to buy a category or open to buying it in response to in-store promotions.

In retailing, two-state model of purchase incidence refers to a model in which shoppers enter a store either planning to buy a category or open to buying it in response to in-store promotions. This meaning comes from Bucklin (1991) in Marketing Science.[1]

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Nearby constructs

category4 fields · 4 citationsjingle · one word, four constructs incidence4 fields · 4 citationsjingle · one word, four constructs model3 fields · 3 citationsjingle · one word, three constructs

References

Bucklin, R. E., & Lattin, J. M. (1991). A Two-State Model of Purchase Incidence and Brand Choice. Marketing Science, 10(1), 24-39. https://doi.org/10.1287/mksc.10.1.24

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