Construct · 1 fields · 1 citations

unhealthy equals tasty intuition: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
unhealthy equalstasty intuition1 CONSTRUCTUnhealthy equals tastyRAGHUNATHAN · CONSUMER

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Consumer research

a lay belief that less healthy foods taste better, which shapes taste inferences, enjoyment and food choice.

In consumer research, unhealthy equals tasty intuition refers to a lay belief that less healthy foods taste better, which shapes taste inferences, enjoyment and food choice. This meaning comes from Raghunathan (2006) in Journal of Marketing.[1]

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Nearby constructs

unhealthy = tasty intuition1 fields · 1 citationsanchor · a standalone constructbelief4 fields · 4 citationsjingle · one word, four constructshealthy = tasty intuition1 fields · 1 citationsanchor · a standalone construct

References

  1. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products. Journal of Marketing, 70(4), 170-184. https://doi.org/10.1509/jmkg.70.4.170

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