Construct · 1 fields · 1 citations

vicarious goal fulfillment: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

the finding that the mere presence of a healthy option on a menu can satisfy a health goal and lead people to choose the most indulgent item.

In consumer research, vicarious goal fulfillment refers to the finding that the mere presence of a healthy option on a menu can satisfy a health goal and lead people to choose the most indulgent item. This meaning comes from Wilcox (2009) in Journal of Consumer Research.[1]

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Nearby constructs

item1 fields · 1 citationsanchor · a standalone construct option4 fields · 9 citationsjingle · one word, four constructs presence5 fields · 7 citationsjingle · one word, five constructs

References

Wilcox, K., Vallen, B., Block, L., & Fitzsimons, G. J. (2009). Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision. Journal of Consumer Research, 36(3), 380-393. https://doi.org/10.1086/599219

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