Construct · 1 fields · 1 citations

visual depiction effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
visualdepiction effect1 CONSTRUCTVisual depiction effectELDER · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the finding that showing a product oriented toward the viewer's dominant hand eases mental simulation of use and raises purchase intention.

In advertising, visual depiction effect refers to the finding that showing a product oriented toward the viewer's dominant hand eases mental simulation of use and raises purchase intention. This meaning comes from Elder (2012) in Journal of Consumer Research.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how visual depiction effect sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

dominant1 fields · 1 citationsanchor · a standalone constructhand1 fields · 1 citationsanchor · a single construct in textile sciencemental simulation1 fields · 1 citationsanchor · a standalone construct

References

  1. Elder, R. S., & Krishna, A. (2012). The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation. Journal of Consumer Research, 38(6), 988-1003. https://doi.org/10.1086/661531

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct