Construct · 1 fields · 1 citations

visual weight: a standalone construct

One name. One construct. A landmark on the map.

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visualweight1 CONSTRUCTVisual weightARNHEIM · VISUAL COMMUNICATION

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Visual communication

the apparent heaviness of an element in a composition, set by size, colour, position, isolation and interest, which determines visual balance.

In visual communication, visual weight refers to the apparent heaviness of an element in a composition, set by size, colour, position, isolation and interest, which determines visual balance. This meaning comes from Arnheim (1954) in Art and visual perception: a psychology of the creative eye.[1]

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Nearby constructs

symmetry4 fields · 5 citationsjingle · one word, four constructsbalance4 fields · 5 citationsjingle · one word, four constructscomposition3 fields · 3 citationsjingle · one word, three constructs

References

  1. Arnheim, R. (1954). Art and visual perception: a psychology of the creative eye. Faber. ISBN 9780520026131

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