Construct · 1 fields · 1 citations

voice of the customer: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Quality management

a structured set of customer needs, ranked by importance, gathered to guide product design.

In quality management, voice of the customer refers to a structured set of customer needs, ranked by importance, gathered to guide product design. This meaning comes from Griffin (1993) in Marketing Science.[1]

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Nearby constructs

product form1 fields · 1 citationsanchor · a standalone construct product3 fields · 3 citationsjingle · one word, three constructs quality6 fields · 13 citationsjingle · one name, six constructs

References

Griffin, A., & Hauser, J. R. (1993). The Voice of the Customer. Marketing Science, 12(1), 1-27. https://doi.org/10.1287/mksc.12.1.1

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