Construct · 1 fields · 1 citations

word-of-mouth elasticity: a standalone construct

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Marketing

the percentage change in sales associated with a percentage change in electronic word-of-mouth volume or valence, estimated across studies as a meta-analytic effect size.

In marketing, word-of-mouth elasticity refers to the percentage change in sales associated with a percentage change in electronic word-of-mouth volume or valence, estimated across studies as a meta-analytic effect size. This meaning comes from You (2015) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

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Nearby constructs

elasticity3 fields · 7 citationsjingle · one word, three sciences magnitude4 fields · 5 citationsjingle · one word, four constructs review volume1 fields · 1 citationsanchor · a standalone construct

References

You, Y., Vadakkepatt, G. G., & Joshi, A. M. (2015). A Meta-Analysis of Electronic Word-of-Mouth Elasticity. Journal of Marketing, 79(2), 19-39. https://doi.org/10.1509/jm.14.0169

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