Construct · 1 fields · 1 citations

employer branding: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Human resource management

building an identifiable and unique identity as an employer, distinct from competitors.

In human resource management, employer branding refers to building an identifiable and unique identity as an employer, distinct from competitors. This meaning comes from Backhaus (2004) in Career Development International.[1]

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Nearby constructs

development1 fields · 2 citationsanchor · a standalone construct human resource management1 fields · 1 citationsanchor · a standalone construct identity6 fields · 14 citationsjingle · one name, six constructs

References

Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9(5), 501-517. https://doi.org/10.1108/13620430410550754

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