Construct · 1 fields · 1 citations

hiatus heuristic: a standalone construct

One name. One construct. A landmark on the map.

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Judgment and decision making

a managerial rule that classifies a customer as inactive once no purchase has occurred for a set number of months, which predicts as well as complex models.

In judgment and decision making, hiatus heuristic refers to a managerial rule that classifies a customer as inactive once no purchase has occurred for a set number of months, which predicts as well as complex models. This meaning comes from Wübben (2008) in Journal of Marketing.[1]

Unit
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Nearby constructs

complex4 fields · 4 citationsjingle · one word, four constructs heuristic4 fields · 4 citationsjingle · one word, four constructs judgment2 fields · 4 citationsjingle · one word, two constructs

References

Wübben, M., & Wangenheim, F. v. (2008). Instant Customer Base Analysis: Managerial Heuristics Often “Get it Right”. Journal of Marketing, 72(3), 82-93. https://doi.org/10.1509/jmkg.72.3.082

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