Construct · 1 fields · 1 citations

honeycomb model of social media: a standalone construct

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Marketing

a framework of seven functional building blocks of social media: identity, conversations, sharing, presence, relationships, reputation and groups.

In marketing, honeycomb model of social media refers to a framework of seven functional building blocks of social media: identity, conversations, sharing, presence, relationships, reputation and groups. This meaning comes from Kietzmann (2011) in Business Horizons.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct honeycomb2 fields · 2 citationsjingle · one word, two constructs identity6 fields · 14 citationsjingle · one name, six constructs

References

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251. https://doi.org/10.1016/j.bushor.2011.01.005

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