Construct · 1 fields · 2 citations

inoculation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaningimmunitycompare the meanings

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Communication and social psychology

Pre-exposure that builds resistance to persuasion

Papageorgis and McGuire's 1961 study in the Journal of Abnormal and Social Psychology showed that exposing people to weakened arguments against a belief, together with refutations, made the belief more resistant to a later strong attack. McGuire's 1964 Inducing Resistance to Persuasion: Some Contemporary Approaches set out the full theory by explicit analogy to biological immunisation. Here inoculation means a communication procedure that strengthens an attitude against future persuasion, a construct about minds and messages rather than an act on the body or a laboratory transfer of microbes.[1][2]

Unit: One pre-exposure treatment, a forewarning of attack plus refuted counterarguments, applied to a held attitude
Recovery means: Not applicable
Measured by: Assessed by attitude change after a later persuasive attack, comparing inoculated with untreated groups

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Nearby constructs

immunity3 fields · 5 citationsjingle · one word, three constructs persuasion3 fields · 5 citationsjingle · one word, three constructs resistance4 fields · 7 citationsjingle · one word, four constructs

References

Papageorgis, D., & McGuire, W. J. (1961). The generality of immunity to persuasion produced by pre-exposure to weakened counterarguments. Journal of Abnormal and Social Psychology, 62(3), 475–481. https://doi.org/10.1037/h0048430
McGuire, W. J. (1964). Inducing resistance to persuasion: Some contemporary approaches. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology (Vol. 1, pp. 191–229). Academic Press. https://doi.org/10.1016/S0065-2601(08)60052-0

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