Construct · 1 fields · 1 citations

mere social presence: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Retailing

the simple presence of other shoppers, even without interaction, changes emotions and purchase behavior in a store.

In retailing, mere social presence refers to the simple presence of other shoppers, even without interaction, changes emotions and purchase behavior in a store. This meaning comes from Argo (2005) in Journal of Consumer Research.[1]

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Nearby constructs

interaction3 fields · 7 citationsjingle · one word, three constructs presence5 fields · 7 citationsjingle · one word, five constructs purchase1 fields · 2 citationsanchor · a standalone construct

References

Argo, J. J., Dahl, D. W., & Manchanda, R. V. (2005). The Influence of a Mere Social Presence in a Retail Context. Journal of Consumer Research, 32(2), 207-212. https://doi.org/10.1086/432230

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