Construct · 1 fields · 1 citations

ongoing search: a standalone construct

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Consumer research

information seeking about a product category that happens regularly, independent of any planned purchase, driven by interest or enjoyment.

In consumer research, ongoing search refers to information seeking about a product category that happens regularly, independent of any planned purchase, driven by interest or enjoyment. This meaning comes from Bloch (1986) in Journal of Consumer Research.[1]

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Nearby constructs

category4 fields · 4 citationsjingle · one word, four constructs information4 fields · 5 citationsjingle · one word, four constructs interest4 fields · 5 citationsjingle · one word, four constructs

References

Bloch, P. H., Sherrell, D. L., & Ridgway, N. M. (1986). Consumer Search: An Extended Framework. Journal of Consumer Research, 13(1), 119. https://doi.org/10.1086/209052

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