Construct · 1 fields · 1 citations

price promotion framing: a standalone construct

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Pricing

how presenting the same discount in percentage or absolute money terms changes perceived savings and purchase intentions depending on the price level.

In pricing, price promotion framing refers to how presenting the same discount in percentage or absolute money terms changes perceived savings and purchase intentions depending on the price level. This meaning comes from Chen (1998) in Journal of Retailing.[1]

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Nearby constructs

absolute2 fields · 2 citationsjingle · one word, two constructs discount3 fields · 4 citationsjingle · one word, three constructs framing4 fields · 8 citationsjingle · one name, four constructs

References

Chen, S. S., Monroe, K. B., & Lou, Y. (1998). The effects of framing price promotion messages on consumers' perceptions and purchase intentions. Journal of Retailing, 74(3), 353-372. https://doi.org/10.1016/s0022-4359(99)80100-6

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