Construct · 4 fields · 8 citations
One name. Different field. Different construct. One map.
● jingle · one name, four constructs Nearest construct by meaningframecompare the meaningsEvery construct on the map is compared with every other by the meaning of its definitions, and the closest one is surfaced here. The nearest construct to framing is frame.
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To select some aspects of a perceived reality and make them more salient in a communicating text, so as to promote a particular problem definition, causal interpretation, moral evaluation, or treatment recommendation. Entman wrote that sentence in 1993 to give a "fractured paradigm" one definition, and located frames in four places at once: the communicator, the text, the receiver, and the culture. Chong and Druckman's 2007 review sorted the resulting literature into frames in communication (what a speaker emphasizes) and frames in thought (what a listener considers), and made the framing effect the change in the second produced by the first. The distinctive claim is that the same facts, emphasized differently, move opinion.[1][2]
A schema of interpretation that lets people locate, perceive, identify, and label what is going on in a strip of activity. Goffman's 1974 book is about the frames that answer the question "what is it that's going on here?" and about the keyings and fabrications that transform one frame into another, as play transforms fighting. Snow, Benford, and colleagues carried the term into social-movement research, and Benford and Snow's 2000 review fixed the collective-action frame with three tasks (diagnostic, prognostic, and motivational) and a set of processes, including frame alignment and frame resonance. Frames here are interactional accomplishments, not message features and not individual decisions.[3][4]
A structured background of knowledge that a word evokes and against which its meaning is understood: to know what "buy" means is to know the commercial-transaction frame with its buyer, seller, goods, and money. Fillmore set out frame semantics in 1982 and it became the basis of FrameNet. Minsky proposed in 1975 that a frame is a data structure for a stereotyped situation, with slots that take default values and are filled by observation, as a way for a program to represent a room or a birthday party. The two frames were named independently and are cousins: both are mental or machine structures that organize expectations, and neither says anything about persuasion.[5][6]
A change in preference produced by describing logically equivalent options in different terms, most famously as lives saved versus lives lost. Tversky and Kahneman's 1981 paper defined the decision frame as the decision-maker's conception of the acts, outcomes, and contingencies of a choice, and showed that a frame stated as gains produces risk aversion while the same choice stated as losses produces risk seeking. Levin, Schneider, and Gaeth's 1998 typology split the effect three ways (risky-choice, attribute, and goal framing) after finding that studies under one name were measuring different things. The defining feature is equivalence: the options do not change, only the description does.[7][8]
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