Construct · 1 fields · 1 citations

prominence-interpretation theory: a standalone construct

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Human-computer interaction

the idea that a credibility judgment online happens when a user notices an element and then interprets it, with both steps required.

In human-computer interaction, prominence-interpretation theory refers to the idea that a credibility judgment online happens when a user notices an element and then interprets it, with both steps required. This meaning comes from Fogg (2003) in CHI '03 extended abstracts on Human factors in computing systems - CHI '03.[1]

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Nearby constructs

element3 fields · 5 citationsjingle · one word, three constructs interaction3 fields · 7 citationsjingle · one word, three constructs judgment2 fields · 4 citationsjingle · one word, two constructs

References

Fogg, B. J. (2003). Prominence-interpretation theory: explaining how people assess credibility online. CHI '03 extended abstracts on Human factors in computing systems - CHI '03. https://doi.org/10.1145/765891.765951

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