Construct · 1 fields · 1 citations

SHIFT framework: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
SHIFTframework1 CONSTRUCTSHIFT frameworkWHITE · GREEN MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Green marketing

a framework for encouraging sustainable consumer behavior through social influence, habit, the individual self, feelings and cognition, and tangibility.

In green marketing, SHIFT framework refers to a framework for encouraging sustainable consumer behavior through social influence, habit, the individual self, feelings and cognition, and tangibility. This meaning comes from White (2019) in Journal of Marketing.[1]

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Nearby constructs

cognition4 fields · 4 citationsjingle · one word, four constructsgreen marketing1 fields · 1 citationsanchor · a standalone constructhabit5 fields · 9 citationsjingle · one name, five constructs

References

  1. White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83(3), 22-49. https://doi.org/10.1177/0022242919825649

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