Construct · 1 fields · 1 citations

shopper path data: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Retailing

records of the routes shoppers take through physical or online stores, used to model search, exposure and purchase.

In retailing, shopper path data refers to records of the routes shoppers take through physical or online stores, used to model search, exposure and purchase. This meaning comes from Hui (2009) in Marketing Science.[1]

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Nearby constructs

exposure6 fields · 13 citationsjingle · one name, six constructs model3 fields · 3 citationsjingle · one word, three constructs path3 fields · 3 citationsjingle · one word, three constructs

References

Hui, S. K., Fader, P. S., & Bradlow, E. T. (2009). Path Data in Marketing: An Integrative Framework and Prospectus for Model Building. Marketing Science, 28(2), 320-335. https://doi.org/10.1287/mksc.1080.0400

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