Construct · 1 fields · 2 citations
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J. R. Stroop's 1935 experiments, published in the Journal of Experimental Psychology, documented that people are markedly slower and more error-prone when they name the ink color of a printed word if the word itself spells a different color, for example the word RED printed in blue ink, than when the word and ink agree or the stimulus is a neutral form. This cost, the difference in time or accuracy between the conflicting (incongruent) condition and a control condition, is the Stroop effect, and it is read as evidence that recognising a familiar word is so practiced that it happens almost automatically and intrudes on the more deliberate task of naming a color. Colin MacLeod's 1991 review in Psychological Bulletin, drawing together more than five decades of work, treated the effect as one of the most robust and widely replicated findings in the study of attention. What makes it a landmark is that it yields a simple, reliable behavioral index of how automatic processes interfere with controlled ones, which is why variants of the color-word task recur across cognitive psychology, clinical assessment, and neuroscience to probe selective attention and cognitive control.[1][2]
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