Construct · 3 fields · 4 citations
One name. Different field. Different construct. One map.
● jingle · one name, three constructs Nearest construct by meaningmotivationcompare the meaningsEvery construct on the map is compared with every other by the meaning of its definitions, and the closest one is surfaced here. The nearest construct to need for achievement is motivation.
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The need for achievement, or nAch, is a stable motive to do things well and to compete against a standard of excellence, first set out by McClelland and colleagues in The Achievement Motive in 1953. Because they treated it as a largely non-conscious disposition, they measured it indirectly: a person writes stories about ambiguous pictures in the Thematic Apperception Test, and trained coders count achievement themes such as competing, striving, and doing something better than before. Atkinson's 1957 expectancy-value model added that the pull toward a task is the strength of the motive multiplied by the expectancy of success and the incentive value of that success, which is why people high in the motive tend to prefer tasks of moderate difficulty. The thing being measured here is a property of one person, scored from what they imagine rather than from what they say about themselves.[1][2][3]
In The Achieving Society in 1961, McClelland took the same motive and moved it up a level, arguing that the average need for achievement in a population predicts how fast its economy will later grow. He scored achievement imagery in cultural material such as children's readers and folk tales across many countries and time periods, then compared those national scores with later measures of economic output. The claim was bold and it remains contested, both for the causal story it tells and for reading a personal motive off shared texts. What matters for this map is that the unit of analysis has changed: the thing being measured is now a whole society, not a person, even though the name and the coding method carry over unchanged.[2]
McClelland, Koestner, and Weinberger argued in 1989 that there are really two achievement motivations wearing one name, and that they should not be expected to agree. The implicit motive is what the story-based test captures, an inclination that works without much self-awareness; the self-attributed motive is what a questionnaire captures when it asks people how achievement-oriented they believe they are. Across studies the two correlate only weakly, so a high score on one does not imply a high score on the other. They also predict different things: the implicit motive tracks spontaneous, long-run behavioural trends, while the self-attributed motive tracks the choices people make when a situation spells out what is expected of them. Treating a projective score and a questionnaire score as the same thing because they share the label achievement motivation is the measurement version of the jingle mistake.[4][1]
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