Construct · 4 names · 4 citations
Different names. Different fields. One construct. One map.
● jangle · one idea, four traditions Nearest construct by meaningservice-dominant logiccompare the meaningsEvery construct on the map is compared with every other by the meaning of its definitions, and the closest one is surfaced here. The nearest construct to value co-creation is service-dominant logic.
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The joint creation of value by a firm and its customers through personalized interactions rather than value handed to a passive buyer. In their 2004 Co-creation experiences: The next practice in value creation, Prahalad and Ramaswamy argued that value increasingly forms at points of interaction, so the firm and the customer build the experience together. Here the referent is a management practice: designing platforms and interactions in which customers help produce the value they receive. This is the same underlying idea named in marketing, public services, and innovation, but framed as a corporate strategy for competitive advantage.[1]
The same joint creation of value seen through the lens of service-dominant logic, in which value is not embedded in a product but realized in use, with the customer always a co-creator of value-in-use. Vargo and Lusch's 2008 Service-dominant logic: continuing the evolution refined the position that a firm can only offer value propositions, while value itself emerges when the offering is integrated and used. The referent is the customer's active role in determining and realizing value during consumption. This framing is treated in depth on the service-dominant-logic page: here it stands as one tradition's name for the shared idea, distinct from the strategy, public service, and innovation meanings.[2]
The joint production of public services by professional providers and the citizens who use them, so that outcomes like safety, health, or education depend on contributions from both sides. Ostrom's 1996 Crossing the great divide: Coproduction, synergy, and development showed that citizens are not passive recipients but essential co-producers whose effort shapes what a public agency can actually deliver. The referent is the shared work of officials and citizens in producing a public good. It is the same joint creation idea as in the commercial framings, but the partners are a government and a citizenry rather than a firm and a paying customer.[3]
The joint creation of new products and solutions with users, who supply need information, ideas, and sometimes the innovations themselves rather than leaving development to the firm alone. Von Hippel's 2005 Democratizing Innovation documented how users, given the right tools, design and build much of what they want, shifting part of the development work from producers to users. The referent is the customer's role as a co-developer at the design stage of new products. It is the same underlying idea of joint value creation, but located at invention and development rather than in strategy, consumption, or public service.[4]
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